The Dip - Seth Godin

The Dip


  • Release Date: 2007-05-10
  • Genre: Management & Leadership
Score: 4.5
From 270 Ratings


A New York Times, USA Today, and Wall Street Journal bestseller

In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip.

Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac—a total dead end. What really sets superstars apart is the ability to tell the two apart.

Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you’ll earn profits, glory, and long-term security.
Whether you’re an intern or a CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. The old saying is wrong—winners do quit, and quitters do win.


  • Excellent read

    By how.www
    Clarity is never out of focus, and Seth's insights on this are almost blinding they are so clear. Read and then go change your schedule to do only the truly remarkable...
  • The Dip

    By Soderquistchuck
    As usual, Godin is thought-provoking and challenging conventional wisdom. He's asking an essential question. My only problem is that he's bouncing around as he writes; he left me lost as I tried to apply the ideas to my current situation. I now need to go back and reread an organize the ideas in a logical sequence in order to do anything with it.
  • Relevance and rhetoric

    By gordynor
    This is a great book! It's very short and focuses on a problem many of us face today: knowing when to quit and when to push through. I'm glad I read it. Having said that, I have a hard time with Seth's writing style. (Yes, I'm probably in the minority here...) His message is relevant but the rhetorical style he employs just seems like he's saying the same thing over and over, 15 different ways. It's a little over-the-top for me, but it doesn't detract from the book in any material way. Go read it!
  • "THE DIP" is PRICELESS!!!!

    By CyberQube
    It's funny reading this book. I made the obvious unorthodox choice to quit my job at the ultimate peak of my new career! I have been a chef for 15 years and moved took the leap 2 years ago to become a private chef on luxury yachts. It was a very hard struggle, but I made it to the top of my new industry as an elite. Then I realized that it wont improve, it will just stay the same and comfortable. I wasn't happy with just comfortable anymore! I resigned from my job to further pursue my career and establish my own high end catering company servicing my old clients. The journey is long and very hard, but my previous job gave me the chance to pave then entry in, and thats the way I look at my choice as been the best one. I only discovered this book after finishing purple cow for the 2nd time to refresh my thoughts on how to market my new project. After reading this book, I can say with all conviction that I made the correct choice and Seth godin is like an oracle with his words!!!! I use the analogy of "when the investment outweighs the return, it's a bad investment!". But the term "THE DIP" is PRICELESS!!!! Good foresight is have the battle, knowing to quit is the victory. Well done Seth. Culinary yours Chef Adam Mazzocchetti
  • New definition of quitting

    By phatphob
    The Dip showed me a new definition of quitting while we understand quitting as failure. Very quick, short book, entertaining. Recommended for salesman especially!
  • Realtor

    By Midsouth Allstar
    Great book. Short but effective. Will make you push forward, through 'The Dip'!